“CHAT SOFTWARE SECRETS” By Martin Wacey
HOW TO USE LIVE CHAT SOFTWARE FOR BUSINESS – REVEALED FOR THE FIRST TIME
THE ANSWER MAY SURPRISE YOU
Including: What Live Chat Companies don’t want you to know
The mistakes they actually encourage you to make BUT
by the time you know about it they have your money. AND HOW YOU CAN TURN THIS ALL AROUND BY USING LIVE CHAT AS IT IS MEANT TO BE USED.
Have you seen those chat buttons on websites? Have you ever wondered if it could work for your business? OR DO YOU THINK THAT NOBODY CAN BE BOTHERED TO USE IT AND IT WILL ALSO BE A DRAIN ON YOUR RESOURCES?
For those people that don’t know “Live chat” is the equivalent of using texting capability on your website. You communicate in real time with your website visitors. Sounds straight forward enough doesn’t it?
Well it would be if it was used properly! You see the problem is with the way live chat has been sold and with it the resulting expectations. The application of Live Chat in an AFTER sales support environment is the perfect place because by definition the people coming to the site have come there for a very specific reason. BUT what happens when this model is used to try to generate sales?
In the sales environment people want to be left alone until they are ready to buy. Consider your own experience.
You walk into a clothes shop. After 2 minutes a voice says “Can I help you”?
You automatically reply ‘’No, thanks’’.
What does the sales girl do? She shuffles away and leaves you alone with no hope of knowing when is a “good “time to talk with you. And it’s exactly the same for online business.
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A PROACTIVE CHAT INVITATION SCARES PEOPLE AWAY.
And the simple fact is no matter how sophisticated the technology or the “cleverly” scripted proactive interventions are, people want to talk when they are only ready to talk and that is it. IN OTHER WORDS IT’S A HIT AND MISS APPLICATION THE WAY IT’S CURRENTLY USED. And sure some of the time you will get lucky. BUT YOU CAN NEVER BE 100% sure they are ready UNLESS THEY OF COURSE INITIATE THE CHAT.
And this is the part that the old fashioned chat companies just don’t let on about. They actively encourage you to buy the chat software for sales purposes and they tell you that you will increase your conversion rate by 20-25% and maybe this can happen by itself but it is rare. More likely you will switch the chat button off yourself due to non-use, mis-use (ill timed interventions) or just simply you don’t have the dedicated resource to wait around on the off chance someone will want to chat with you over a sales issue.
Because what they will actually do is click away to your competition 
where the information is laid out a bit more clearer so they actually don’t have to waste time chatting with you…
THAT IS WORTH REPEATING ISNT IT?
THE KEY HERE IS THE FLOW OF THE WEBSITE AND KEEPING THEM INTERESTED IN YOUR WEBSITE CONTENT AND THAT CONTENT IS WHAT WILL SELL FOR YOU – NOT THE LIVE CHAT BUTTON.
And here is the secret of its misuse and ultimately its right use. 
THE KEY IS NOT TO BE TAKEN IN BY ALL THE RUBBISH WRITTEN ABOUT “YOU WILL INCREASE YOUR ONLINE CONVERSIONS BY BLAH, BLAH %”. You might do but you won’t find out until you have dedicated a fair resource behind it and even then without the right tools to help you time the intervention its still hit and miss. In other words the product is intangible and that is why the drop-out rates are very high and brushed under the carpet.
SO WHO ARE WE TO MAKE SUCH CLAIMS AND WHY SHOULD YOU LISTEN TO US?
We are a Live Chat company who happens to also have the most sophisticated real-time website traffic monitoring technology in the industry.
I mean we can not only do the usual things like see your site visitors in real time, from which page they have come from, keywords they have used etc… BUT we can show you how they are scrolling your pages, what they are clicking on, what they read and what they don’t read, points of hesitation etc… BUT you know what? Why use that information to help time your proactive interventions better (which you can do but its still hit and miss and takes up a resource) when you can use the chat software (without all that sophistication and with less time and effort on your part) to improve the automation of the website and which will lead to more sales .
YOU WANT PEOPLE TO SAIL THROUGH YOUR SITE AND TO ORDER AUTOMATICALLY AND ACTUALLY SO DO YOUR SITE VISITORS!
AND THAT IS THE HARSH REALITY THAT THE CHAT COMPANIES DO NOT WANT TO FACE UP TO.
Look don’t get me wrong we have developed things like embedded chat which means you don’t get a scary pop up box. We have developed sophisticated “chat up lines” for timed and strategic conversational use. As I mentioned we have even got the ability to monitor mouse and keyboard activity in real-time. I mean we have got all the technology to help you build online trust with your website visitors.
BUT I’m not sure you REALLY want this? I mean if you do great , its good for us because we will charge you some good money and yes you will see the returns if you are willing to put the required effort in. BUT before you even have to think about doing that why don’t you do the simple thing first and use it to improve automation?
LET ME SHOW YOU HOW EASY IT IS.
In order to automate your site successfully you can install the chat button for a limited time and wait for your site visitors to initiate chats.
Why would any of your website visitors want to chat and haven’t I just said most of them will not bother? Yes I said this but here is the key. There will be a few that will want to chat and thank god for you it is actually a relative few compared to the amount of tyre kickers that actually visit the site.
NOW THAT WOULD MEAN THEY HAVE QUESTIONS AND QUESTIONS MEAN DOUBTS AND ANYONE WITH DOUBTS WILL NOT PROCEED TO PURCHASE. But do you think these people will be the only ones with doubts?
No, the other ones have already clicked away to your competition.
The chats you get therefore will be from motivated site visitors and what they say will be representative of what a lot of your site visitors think but ordinarily will not be bothered to tell you.
The chats you get will be therefore worth their weight in gold.
Precisely because they will reveal areas of your website where there is a lack of clarity.
You don’t need to dedicate any particular resource for this as you are not wanting nor encouraging chats. Further as they will be chats initiated by the site visitors themselves who could frankly go elsewhere that in itself is another reason to act upon the chats.
You see the irony is, is that what we have discovered is that you can use Live Chat software to actually improve the automation of your website.
And the further irony is that when you really think about it, its the best way to actually automate your website because what is the first thing all the Internet Marketers say.
”Listen to what your customers want and give them what they want”. LIVE CHAT IF USED THIS WAY WILL ENABLE THIS. .
BUT DONT TAKE MY WORD FOR THIS.
If you are serious about your website business install the chat button on your website and just wait for the chat button to “flash “ or “ring”. If you get no chats you either have the perfect website or a website seriously malfunctioning as it would mean hardly any visitors. Either way you get a good insight as to the state of your online business. And more realistically you will get that priceless feedback about the state of your site.
The only thing you need to do is set aside one person (who is always on the computer anyway to be able to take the live chats.
You can do this for as little as a couple of days but certainly no more than a week. This will give you good feedback about improving the site and then you can dump the chat button. (We are prepared to give this to you free of charge for 15 days)
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WHY ARE WE DOING THIS IF WE ARE ENCOURAGING YOU TO USE OUR FREE SERVICE THEN EFFECTIVELY DUMP US?
BECAUSE after seeing the results from the live chat button, sufficient enough people will naturally be curious enough to find out about the visitors that DON’T COMMUNICATE. And that is where Promptchat module #2 comes in. The monitoring of mouse activity (scrolling, clicking, hesitation etc…) in real time, and its interpretation is the next layer of information to uncover that leads to further insights and subsequent improvements. For some examples of thinking “outside the square” to grow your business see www.promptsaas.com
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ARE YOU READY TO SEE HOW YOUR ONLINE BUSINESS REALLY LOOKS LIKE?
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Try the Basic Promptchat package for 6 months with full feature set for 1x domain and 1x operator.
We found this very interesting